Ride Shotgun Upfitters

Vehicle upfitters choose Legend as their partner of choice. We help grow your upfit business by including the best-in-class upfit products to your customers.

Select Your Customer's Vehicle

How Can Legend Help You?

  • Upfitter Portal

    Sleek and easy to use, the Upfitter Portal allows you to quote, order, view sales, access marketing assets and points programs, all in one place.

    Access Now

  • Brand Support

    As an upfitter, you're the face of the Legend brand out there. We support you with what you need, from showroom goods to merchandise to demo van visits with your customers!

    Point of Sale

  • Leads & Sales Strategy

    We want to help you grow your upfit business. Through leads, collaboration, and tailor-fit strategy, we help you figure out exactly how to use Legend to grow your business in your area.

    Get in Touch

UPFITTER AWARDS

We’re always looking for the next shining star in the vehicle upfitting world. Annually, Legend Upfitters can win one of the 4 prestigious Legend Upfitter Awards: Best Brand Ambassador, Best New Distributor, Highest Sales Growth, and Best Online Retailer.

Check out who won last year and see the upfitters receiving the awards at the annual Work Truck Week event held each year in Indianapolis, IN, where Legend presents the awards in an official reveal. We can’t wait to congratulate the next batch of upfitting legends!

View 2022 Winners

LEGEND™ BRAND STORE

Get the LEGEND™ merch you’ve been dreaming of for your team! From showroom materials to the latest brand merch, the collection of goods over at the Brand Store has never been better - there’s something for everyone - even babies.

Upfitters want free dollars to spend at the store? Contact us to see how you can qualify, there are many initiatives such as taking our education courses, submitting upfit photos, and more!

GO TO THE BRAND STORE

Foot to the floor

Your upfitting facility is busy, each bay’s time is money, and you’re upfitting a lot of vehicles. We want to help you get vehicles out the door! That’s why we keep our foot to the floor for you, our customers creating incredible vans for the Legends of the Road.

It’s one of our core values - Foot to the Floor. That means it’s on the walls and in our hearts, from engineering to shipping to sales, we’re keeping our foot to the floor, all the time.

Speaking of which, we even have upfitter-exclusive webinars called Foot to the Floor! We keep our upfitters up to date on what’s new, announce what’s coming soon with sneak peaks, discuss industry trends and news, bring industry speakers on board, and even offer giveaways and prizes.

Learn More

What our upfitters are saying

  • “Legend Fleet’s been a great partner for us. We can always count on them to deliver on time, to deliver a great product, and everything’s built accurately.”

    Upfitter - Volition Components - Denver, CO
    Adan Gonzales
  • “Legend makes an excellent product, and we're proud to be a distributor. Legend consistently engineers products that not only withstand heavy use and abuse, but also look great. I've heard from customers that having a floor and/or wall liner has grea…

    “Legend makes an excellent product, and we're proud to be a distributor. Legend consistently engineers products that not only withstand heavy use and abuse, but also look great. I've heard from customers that having a floor and/or wall liner has greatly improved their van's resale value.”

    Upfitter - American Bobtail Inc. - Rockwall, TX
    Lauren H

  • “It’s quick. The installation couldn’t be any simpler. Never had any issues or problems with customer service. Everything is always 100% quality. Very easy to deal with.”

    Upfitter - Adrian Steel of Maryland - Baltimore, MD
    Jason Delaney
  • I started purchasing products from Legend Rubber in November of 2011, and since then the service I have received has been exceptional. Even when there has been an extreme rush for an order, Legend has always been there to find a solution and get us t…

    I started purchasing products from Legend Rubber in November of 2011, and since then the service I have received has been exceptional. Even when there has been an extreme rush for an order, Legend has always been there to find a solution and get us the product as fast as possible.

    Upfitter - Fibrobec Inc. - Beloiel, QC
    Purchasing Manager

Apply to be an Upfitter

become a legend

Here at Legend we’re always excited to welcome dynamic individuals and businesses to join our network.

As a dealer, you will have the opportunity to represent our brand and distribute our products to customers in your area. That means access to our online portal, exclusive price discounts, contests, pre-launch product announcements and so much more!

Are you ready to improve the ride for the Legends of the Road?

Upfitter Stories

Check out some of our incredible upfitters across North America. Each has their own story and their own secret sauce to how they upfit vehicles.

Brands We Support

Legend products come to fit almost all of the cargo vans you upfit. If we don't, we probably will very soon!